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Sengkang Health Creating a new community-centric healthcare brand for North East Singapore

Sengkang Health

Creating a new community-centric healthcare brand for North East Singapore

Country
Singapore
Industry
Healthcare
Year
2014

Hospital Branding: Sengkang Health will manage the 1,400-bed Sengkang General & Community Hospitals, and when it opens in 2018, will be one of Singapore’s largest. Tangible were tasked with articulating the new hospital’s place within the community. ‘Better Health Together’ became the purpose statement, with the objective to encourage the community to embrace health related issues.

Brand Consultancy in Healthcare Industry. Icons for Sengkang Health.
Brand Consultancy in Healthcare Industry. Logo design for Sengkang Health.
Brand Consultancy in Healthcare Industry. Website design for Sengkang Health.

Marketing & Communications

A new identity reflected life-stage nature of responsible healthcare within the community. We also developed a secondary graphic system that celebrated the Sengkang & Punggol region, while highlighting 5 areas of health & wellness Sengkang Health wanted to focus on.

Brand Consultancy in Healthcare Industry. Staff of Sengkang Health.
Brand Consultancy in Healthcare Industry. Staff of Sengkang Health.
Brand Consultancy in Healthcare Industry. Staff of Sengkang Health.

People & Culture

Much of our work in this area revolved around getting the local communities involved in the project. This meant an extensive engagement process with grassroot leaders, healthcare partners and staff within SingHealth.

Brand Consultancy in Healthcare Industry. Brochure for Sengkang Health.

Products & Services

Our brand hypotheses process outlined the product & service expectations for differing positioning options. This gave the leadership team the opportunity to fully evaluate the delivery implication to their positioning commitments.

Brand Consultancy in Healthcare Industry. Launch of Sengkang Health.
Brand Consultancy in Healthcare Industry. Launch of Sengkang Health.
Brand Consultancy in Healthcare Industry. Signage for Sengkang Health.

Spaces & Places

As the site will be under construction for the next few years, Tangible developed a series of hoarding to educate and inspire local residents with the new healthcare offer.

Visit: Sengkang Health