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Meranti A new hospitality offer in the Philippines that celebrates life

Meranti

A new hospitality offer in the Philippines that celebrates life

Industry
Hospitality
Year
2014

Hospitality Branding: The Max’s Group in the Philippines was developing their first hotel & commissioned Tangible to define the new offer. Tangible had already created a master brand for Max’s Group, which celebrated ‘what you love about life’ through, thoughtful, genuine & delightful experiences, so we were able to adapt this to the hotel.

Brand Consultancy in Hospitality Industry. Business Card for Meranti.
Brand Consultancy in Hospitality Industry. Hotel door signs for Meranti.
Brand Consultancy in Hospitality Industry. Hotel room amenities for Meranti.
Brand Consultancy in Hospitality Industry. Hotel room card for Meranti.
Brand Consultancy in Hospitality Industry. Mobile for Meranti.
Brand Consultancy in Hospitality Industry. Website design for Meranti.

Marketing & Communications

As we started with a blank canvas, Tangible created the name, identity & the entire suite of marketing & communication materials. The name ‘Meranti’ is a Filipino name for a dark reddish Mahogany wood, which featured in the hotel. The name reflects the local warmth & care that permeated all the communication materials.

Brand Consultancy in Hospitality Industry. Values for Meranti.

People & Culture

Tangible developed four service principles that defined the brand and together with the Meranti team we ideated each Service Principle to define what each meant in terms of scenarios and service response together with examples of great service behavior.

Brand Consultancy in Hospitality Industry. Retail space for Meranti.
Brand Consultancy in Hospitality Industry. Services for Meranti.

Products & Services

Through our ideation process Tangible developed three signature focus areas; a ‘personalize my stay’ program, the ‘Meranti Sala’ (or family lounge) and ‘Meranti Delights’, which were a series of special treats guests would receive throughout their stay.

Brand Consultancy in Hospitality Industry. Hotel room for Meranti.
Brand Consultancy in Hospitality Industry. Hotel building for Meranti.

Spaces & Places

Tangible worked with the local architects Budji + Royal to ensure that architectural design aligned with the brand.