Vehicle branding: The Goldbell Group is a market leader in the distribution & leasing of commercial vehicles & industrial equipment within SE Asia but wanted to define a clear story to raise awareness of themselves and align how the group marketed itself across its different business offers and geographies.
Tangible developed a visual and verbal toolkit that embraced the friendly personality that the Goldbell team selected. The verbal language became warmer and less formal; vehicle illustrations were personified with friendly faces and the sunflower yellow from the logo was turned up. Tangible then translated the system across a suite of communication applications and streamlined the group and subsidiaries’ websites into a more coherent and unified system.
Tangible worked with Goldbell to review their brand architecture to ensure that the group and its subsidiaries’ offers were presented clearly. This meant that many legal entity logos were refreshed with customer facing brand names. Tangible also worked on the product menu to develop a ‘product finder’ feature on the group website. This helps customers navigate the product offer to find what they want and align any enquiry with the relevant business unit.