Barclyne: Inspire, act, become

Barclyne College International was looking to position its brand for growth beyond its preparatory course focus in the past & to better communicate its education proposition.  We helped define the purpose of the brand as one that offers an education that blends “practical knowledge” with “real world experience” & “character building values” to prepare students for success.

Visit: www.barclyne.edu.sg

Barclyne Education Singapore School Business Card Barclyne Education Singapore School Branding Barclyne Education Singapore School Mobile App Barclyne Education Singapore School Brochure

Marketing & Communications

The Name ŒBarclyne is derived from the Scottish word ŒBarclay which means Œbirch tree meadow. We used the distinctive pattern of birch tree bark to create the three stripes on the Barclyne shield (the 3 stripes reference the 3 ingredients from the purpose statement). The theme of the birch tree meadow was then used as a secondary graphic system across all Barclyne’s communications materials. Tangible then proceeded to refresh Barclyne’s entire visual & verbal identity system to align with the new brand.

Barclyne Education Singapore School People

People & Culture

Principles for guiding the behaviour of students & staff were defined to shape a campus culture that is aligned to the brand’s desired attributes.

Barclyne Education Singapore School Brochure

Products & Services

New initiatives were defined to deliver a more enriching education by introducing more real-world exposure into the curriculum & creating a new framework for the school’s character-building programme, including defining activities to support these objectives.

Barclyne Education Singapore School Signage Interior Barclyne Education Singapore School Signage Interior Barclyne Education Singapore School Signage Interior

Spaces & Places

A new campus look-&-feel was developed to guide its renovation together with ideas for features for its facilities, while wall graphics were developed to bring the brand to life & connect various zones within the campus.