SIF: Making friends for a better world

The Singapore International Foundation (SIF) is a non-governmental organisation that wanted to “nurture active global citizens & friends for Singapore”. Tangible helped SIF articulate a brand promise; “Making friends for a better world” that reflected its raison d’être & tied the two seemingly disparate areas together.

Visit: www.sif.org.sg

SIF Government Non-profit Singapore Website Ad SIF Government Non-profit Singapore Stationery

Marketing & Communications

Tangible refined SIF’s visual identity & developed a tagline ‘For a Better World’ that conveyed its brand promise more prominently. In addition, we created a corporate video & helped them develop collaterals for their brand launch.

SIF Government Non-profit Singapore Magazine Ad

People & Culture

Tangible used the brand to help staff reconcile the seemingly different focus areas of volunteering projects, and public & cultural diplomacy. We organised their work into three areas, all connected by how they help Singapore make friends for a better world (their brand promise). We then engaged the organisation in a series of brand cascade workshops. Staff feedback was the brand infused meaning into their project work, and helped them see themselves as one organisation.

SIF Government Non-profit Singapore Uniform SIF Government Non-profit Singapore Workshop SIF Government Non-profit Singapore Workshop

Products & Services

Tangible conducted workshops with SIF’s two main departments to ideate new programmes & evaluate how existing programmes can be refined to better reflect the brand. One of the key outcome was the creation of a sub-brand for SIF’s international development volunteer community, which is now known as ‘Singapore International Volunteers’.

SIF Government Non-profit Singapore Exhibition Workshop SIF Government Non-profit Singapore Exhibition Workshop SIF Government Non-profit Singapore Exhibition Workshop

Spaces & Places

Tangible developed a branded reception for SIF & a system for exhibitions & events that allowed SIF to communicate it’s broad range of activities & retain the SIF brand the umbrella message of ‘friends for a better world’.

Video

This is the world we imagine