Reebonz is a Singapore-based ecommerce company offering luxury handbags & fashion accessories. They found early success in flash sales, though in recent years, they have moved beyond that to offer a lot more new services, like “Closets” that allow customers to sell pre-loved items and “Marketplace”, a B2B market place. Tangible helped articulate this broader ambition & offer to customers & partners.
Marketing & Communications
Tangible’s created a beautiful digital interface & also the control tools to ensure consistent implementation across the region (where flash sales happen on a daily basis). Tangible redesigned the Reebonz brand identity together with their Visual & Verbal Core Elements to introduce the expanded Reebonz offer. We also ideated communication initiatives that all regional offices can adopt to ensure activation was consistently ‘on brand’.
People & Culture
Throughout the program, we ensured Reebonz representatives from across the region went on the journey to redefine their brand. Once the brand was developed we conducted a Brand Culture Campfire, together with various departments to streamline a set of 17 principles & series of ‘commandments’ into 3 key values. Apart from the values, we developed an innovation process & overview for an ‘Innovation Lab’ that will help Reebonz manage & prioritise the many ideas they generate (typical of tech start-up) for improving the company & offer.
Products & Services
We translated ‘More from the world of luxury’ into 5 focus areas; More Products, More Personal Services, More Ways to Buy & Sell, More Loyalty Rewards & More Personalized Recommendations. This gave the Reebonz team a clearly defined framework to focus their activities in bringing the brand to life. Tangible also developed the Reebonz Brand Architecture that differentiated a service (Reebonz Atelier) from a sub-brand (Royale by Reebonz) and created a visual system for sub-brands.
Spaces & Places
Through our ideation programme, Tangible developed a unique ‘POP-UP’ store concept for Reebonz that would ensure the ‘World of Luxury’ was delivered consistently & effectively no matter where, when or at what scale the event occurred around