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Prime Structures Rebranding Singapore’s award winning building envelope experts to help achieve their 2025 vision

Prime Structures

Rebranding Singapore’s award winning building envelope experts to help achieve their 2025 vision

Country
Singapore
Industry
Construction
Year
2017

Engineering Brands: Prime Structures provides complete building envelope solutions (think the shimmering exterior of Marina Bay Sands). As a privately owned company, Prime Structures takes pride in their ability to integrate and manage the complex challenges of building facades that require innovative engineering solutions.

Brand Consultancy in Construction Industry. Bus Stop Ad Design for Prime Structures
Brand Consultancy in Construction Industry. Uniform Design for Prime Structures
Brand Consultancy in Construction Industry. Brochure Design for Prime Structures
Brand Consultancy in Construction Industry. Brochure Design for Prime Structures
Brand Consultancy in Construction Industry. Business Card Design for Prime Structures
Brand Consultancy in Construction Industry. Livery Design for Prime Structures
Brand Consultancy in Construction Industry. Website Design for Prime Structures
Brand Consultancy in Construction Industry. Mobile Design for Prime Structures

Marketing & Communications

Tangible developed a new brand identity together with the visual and verbal system, this included the design and build of the new corporate website. Sonny Bensily; Prime Structure’s founder and owner has a penchant for the colour purple, which was fortuitous, as purple is a colour associated with forward thinking and innovation. The logotype for Prime Structure emphasized the word ‘Prime’ as this is how the company is commonly referred. The symbol reflects Prime Structure’s integrated approach with the ‘complex perspectives’.

Brand Consultancy in Construction Industry. Decision Tree Design for Prime Structures

Products & Services

As Prime Structures has a presence in 5 regional countries and complimentary businesses in Singapore, Tangible reviewed the brand architecture to maximise the impact of the branding programme. We also helped with a brand architecture decision tree to ensure that any acquired brands could be aligned within the group. Tangible reviewed the lines of business and product menu that Prime Structures presents to ensure that competencies and projects were aligned.

Brand Consultancy in Construction Industry. Reception Design for Prime Structures
Brand Consultancy in Construction Industry. Office Design for Prime Structures
Brand Consultancy in Construction Industry. Exhibition Design for Prime Structures

Spaces & Places

Tangible developed building signage and way-finding system as part of their deliverables as Prime Structures was moving to a new office space.

Visit: Prime Structures