Opportunity: Prime BMD established Inphase O&M and Engineering Solutions as a wholly owned subsidiary providing operations and maintenance services for smaller power plants and marine vessels. The opportunity was to create a distinct brand that reflected Inphase’s technical expertise while reinforcing its commitment to safer, more reliable outcomes for clients, employees and communities.
Insights: Tangible worked with the core team to define Inphase’s Vision, Mission and Values, identifying safety, accountability and performance as central to the brand. These principles provided a clear foundation for how the business should operate, communicate and differentiate itself in the market.
Results: Tangible translated the strategy into a clear brand promise and cohesive visual and verbal communications system, giving Inphase a strong platform to build recognition and support future growth.
Tangible developed a Visual Core Elements system for Inphase that reflected a dependable approach to O&M and engineering. The logo is a subtle nod to a ship turbine and a nautilus shell which conveys Inphase as a robust and reliable company.
Visit: Inphase