Opportunity: Established in the 1970s and listed on the Singapore stock Exchange, the Hosen Group is a brand that has evolved from importing, exporting and distribution to become a brand owner and manufacturer. Tangible was engaged to help Hosen develop ‘Living Forest’, a new premium product brand for the ‘Eat Clean’ range, offering cereals, honeys and more.
Insight: Customer research helped Hosen understand potential customer's psychographic, as well as positioning, personality and packaging preferences. Tangible also tested product preferences within different categories.
Result: Living Forest has successfully validated Hosen Group's capability to move beyond the traditional "canned food" shelf space and establish an authentic foothold in Singapore's lucrative health and wellness market. Hosen reported that its overall house brand contribution rose year-on-year from 83.24% to 85.64%, reflecting a deliberate push toward high-margin proprietary lines like Living Forest.
Aligned with the brand’s thoughtful, measured, and considered personality, our team developed the visual and verbal identity before creating a suite of marketing and marketing collaterals for Living Forest. Tangible ensured a blend of natural authenticity and Living Forest’s pledge to offer whole, minimally processed foods that are as close to their natural state as possible. A messaging guide was also created to communicate the key brand attributes.
Tangible developed the brand values to not only be the guiding principles for key messages but also shape behaviour. This commitment ensures the brand consistently delivers on its promises.
Through our market research, Tangible created and tested a broad range of initial packaging designs with the target consumers. This process enabled Hosen to identify the design approach and personality that generated the most interest among potential customers.
After the first round of testing, Tangible designed the product packaging for Living Forest’s inaugural offerings, consisting of Granola, Cereal and Honey ranges. We hope you like the results!
As part of the project, Tangible developed point-of-sale materials for Living Forest to display their products in stores. From shelf strips to standees, we were clear on the outcome we wanted – attractive and compelling visuals that communicated the brand and it’s offer consistently.
Schedule a free 30-minute consultation to find out how we can help with your brand.
Tangible Pte Ltd.
5 Purvis Street,
#02-08,
Singapore 188584
+65 6338 6320
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