IT & Telecoms branding: Tangible worked with the senior management of Global Transit (GT), AIMS and TIME.dotCom to align the three business units under the TIME Group. GT operates the fastest growing IP Transit network in Southeast Asia connecting Asia to the World and the World to Asia.
Marketing & Communications
The Time Group of companies have all adopted magenta as their dominant corporate colour which is intentionally shocking, to allow the group to get more bang from their marketing bucks. Although ‘Global Transit’ remains the legal entity, the name has been changed to its brand mark ‘GT’. The Global cable networks that GT operates were redrawn and their inter-connectivity became the inspiration behind our Visual Core Element system. This was accompanied by a Verbal Identity, suite of communication templates, and refreshed website.
People & Culture
Tangible developed brand attributes for GT that reflect the desired behavioural traits from employees.
Products & Services
Tangible helped define the three service categories for GT and then reviewed the naming conventions for the different cable networks. Tangible also helped develop the name and logo for the newest cable network, the A-Grid.
Spaces & Places
Tangible designed the signage for GT’s head office in Kuala Lumpur.