Meranti : Little delights in a hotel that celebrates life

The Max’s Group in the Philippines was developing their first hotel & commissioned Tangible to define the new offer. Tangible had already created a master brand for Max’s Group, which celebrated ‘what you love about life’ through, thoughtful, genuine & delightful experiences, so we were able to adapt this to the hotel.

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Meranti Hotel Hospitality Tourism Philippines Logo Meranti Hotel Hospitality Tourism Philippines Website Tablet Meranti Hotel Hospitality Tourism Philippines Business Card Meranti Hotel Hospitality Tourism Philippines Door Hanger Meranti Hotel Hospitality Tourism Philippines Key Card Meranti Hotel Hospitality Tourism Philippines Bathroom Amenities

Marketing & Communications

As we started with a blank canvas, Tangible created the name, identity & the entire suite of marketing & communication materials. The name ‘Meranti’ is a Filipino name for a dark reddish Mahogany wood, which featured in the hotel. The name reflects the local warmth & care that permeated all the communication materials.

Meranti Hotel Hospitality Tourism Philippines People Workshops

People & Culture

Tangible developed four service principles that defined the brand and together with the Meranti team we ideated each Service Principle to define what each meant in terms of scenarios and service response together with examples of great service behavior.

Meranti Hotel Hospitality Tourism Philippines Sala Interior

Products & Services

Through our ideation process Tangible developed three signature focus areas; a ‘personalize my stay’ program, the ‘Meranti Sala’ (or family lounge) and ‘Meranti Delights’, which were a series of special treats guests would receive throughout their stay.

Meranti Hotel Hospitality Tourism Philippines People Launch Meranti Hotel Hospitality Tourism Philippines Signage Exterior Facade 02 Meranti Hotel Hospitality Tourism Philippines Signage Exterior Facade 01 Meranti Hotel Hospitality Tourism Philippines Interior Room

Spaces & Places

Tangible worked with the local architects Budji + Royal to ensure that architectural design aligned with the brand.