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Brand Consultancy About Tangible

About //

Tangible branding agency Singapore works with business leaders to create & leverage brands as strategic management tools by utilizing insights & data to drive innovation & change

Tangible is a brand strategy and business consulting firm, synergising the consulting and creative offers to give clients comprehensive solutions. We believe brands are strategic management tools that should go beyond simply delighting customers.

That’s why we work with business leaders to define the purpose statement and identify how that purpose can be leveraged to drive innovation and change. Your brand’s purpose should be reflected throughout your entire stakeholder journeys. This includes your marketing and communications, your people and culture, your products and services, and  your spaces and places. With a clear brand purpose and an aligned team, you can create tangible change to drive your business forward.

Our Tagline

Making brands real to help businesses grow

(that’s why we’re called Tangible)

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Our Story

Tangible branding agency Singapore was incorporated in 2008, with the ambition to leverage brands as strategic management tools and elevate the branding conversation beyond marketing and communications.

Today, Tangible brand agency are one of Asia’s leading branding consultancies. Over the years, we have helped all types of businesses (startups to multinational corporations) from all types of business sectors, define their purpose and leverage their brands to drive innovation and change. Tangible Branding Consultancy is PMC certified in Singapore, hence we are eligible to work with businesses looking for Enterprise Singapore support.

Tangible Brand agency Singapore help businesses and brands define their purpose & then bring them to life through; Marketing and Communications, People and Culture, Product and Services and Spaces and Places.

Our Values

branding agency Singapore

Do Right

We value relationships & do right by our clients. We are forthright in saying things as they are & proactive in delivering advice & work that is rigorous & responsible

branding agency Singapore

Be Adaptable

We have a robust process and approach to our work, but we know not all businesses are the same. One size does not fit all, so we find the right solutions for your brand’s needs

branding agency Singapore

Explore Opportunities

We are curious, experimental, and add value by leveraging data & insights to create ‘aha moments’ that help clients develop & deliver their brands

Our Team

Charlie Scott

branding agency Singapore

Kendrick C. P. Yu

Business Development Director
Brand Consultancy Tangible Kendrick C P Yu

Simone Chen

PR & Marketing Director
Brand Consultancy Tangible Simone Chen

Tiffany Mok


Yap Ying Qian


Fidessa Ng


Farid Leong

Senior Designer
branding agency Singapore

Cat Phuong Tran

Senior Designer

Alyna Tang

Senior Designer

Jolin Toh


Sharon Yeo

Finance & Admin
Brand Consultancy Tangible Sharon Yeo

Abigael Tay

Interior Design Partner

Renjie Sun (RJ)

Video Production Partner

Steven Tjakra

Web Development Partner

Karen Lau

New Business Director