Insular: An insurance company leveraging a proud & prudent history

Insular Life, a mutual life insurance company based in the Philippines, decided to review their brand as part of their centennial celebration in 2010. With a 100 years of honoring its commitments, there was an opportunity to apply its experience to help Filipinos plan ahead at every stage in their lives.

Visit: www.insularlife.com.ph

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Marketing & Communications

The Insular brand-name was used to position the company as a financial services group & link up subsidiary businesses that complement its Life Insurance core offering. The Guardian Eagle logo expresses the brand’s role in looking out for its customers & references the original logo from 1910.’ Insular’s website was designed to provide a clearer way to organise products.

Insular Financial Services Philippines Launch Events Insular Financial Services Philippines Events

People & Culture

Delivering the brand required agents & full-time staff to work together & serve a common customer. To align them with the brand, an internal launch event concept, key messages & a brand book were developed for Insular’s anniversary day.

Insular Financial Services Philippines Brochure

Products & Services

Workshops with the Insular team refined the yearly planning cycle initiatives & identified new ones. The key output was a new approach to selling based on life-stage. This involved identifying gaps in the current product portfolio & training agents to sell by life stage needs.

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Spaces & Places

Tangible developed a regional office interior design scheme to maximize operational space & provide a consistent experience for stakeholders.

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Insular Life TVC: Simula

Insular Life TVC: Sipag

Insular Life - Look Ahead, Be Assured