Halcyon Agri: Rejuvenating a traditional industry by integrating the value chain of Natural Rubber

Halcyon Agri has shaken up a traditional industry by integrating the Natural Rubber value chain of plantations, manufacturing & distribution. The result is a dynamic network of assets & people with the scale, scope & reach to provide the rubber that keeps the world moving.

Visit: www.halcyonagri.com

Halcyon Agri Agriculture Commodities Plantation Rubber Malaysia Logo Halcyon Agri Agriculture Commodities Plantation Rubber Malaysia Stationery Halcyon Agri Agriculture Commodities Plantation Rubber Malaysia Website Tablet Halcyon Agri Agriculture Commodities Plantation Rubber Malaysia Print Ad Newspaper

Marketing & Communications

Every communication touch point of the business has been aligned to the new purpose statement. A new identity reflected the dynamic nature of the business. Communications highlight the integrated value chain & a verbal identity tailored key messages to different stakeholder groups. Tangible also developed an image library & website to ensure in an industry where marketing is often overlooked Halcyon Agri would stand out from the crowd.

Halcyon Agri Agriculture Commodities Plantation Rubber Malaysia Brochure Halcyon Agri Agriculture Commodities Plantation Rubber Malaysia Uniforms Halcyon Agri Agriculture Commodities Plantation Rubber Malaysia Process

People & Culture

Tangible developed a brand book for all members of staff to understand Halcyon Agri’s purpose, its core values & integrated offer. By uniting all the different uniform designs we sent a strong signal to all staff that no matter what business they worked for, they all shared a common purpose.

Halcyon Agri Agriculture Commodities Plantation Rubber Malaysia Logo Architecture Halcyon Agri Agriculture Commodities Plantation Rubber Malaysia Product 01 Halcyon Agri Agriculture Commodities Plantation Rubber Malaysia Product 02

Products & Services

Tangible helped to visually align all the different business units within the Halcyon Agri Group & also developed a new product brand ‘HeveaPro’ for Halcyon Agri’s own Natural Rubber products. The HeveaPro brand ensures customers that the products, not only adheres to international standards but also commit Halcyon Agri to specific health, safety & environmental standards.

Halcyon Agri Agriculture Commodities Plantation Rubber Malaysia Logo Reception

Spaces & Places

By creating a signage & communication system for the many different business units, we helped reinforce the message from senior management that each business unit was part of a larger family & needed to adopt best practices from one another.