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Better Creating a new brand in Brunei that offers better ways to drive

Better

Creating a new brand in Brunei that offers better ways to drive

Country
Brunei
Industry
Automotive
Year
2016

Vehicle Brands: Better are a car rental business that’s turning the sector on its head by offering drivers all-inclusive packages (car, insurance, tax, parts, servicing, batteries & tyres, brake pads and even a car wash) for one fixed monthly price. These all-inclusive packages are flexible so drivers can exchange their cars whenever they want.

Brand Consultancy in Automotive Industry. Bus stop Ad for Better.
Brand Consultancy in Automotive Industry. Business card for Better.
Brand Consultancy in Automotive Industry. Mobile for Better.
Brand Consultancy in Automotive Industry. Newspaper Ad for Better.
Brand Consultancy in Automotive Industry. Poster for Better.

Marketing & Communications

It emerged from our research that a no-nonsense approach was the most effective. So Tangible developed a visual and verbal language that literally highlighted relevant information; cars, price & inclusive package became the heroes. The scope of our work also covered the Better App, website and launch campaign and communications ideation.

Brand Consultancy in Automotive Industry. Launch for Better.
Brand Consultancy in Automotive Industry. Launch for Better.
Brand Consultancy in Automotive Industry. Mobile for Better.

People & Culture

Tangible developed a brand book to inform & inspire stakeholders on the Better brand.

Brand Consultancy in Automotive Industry. Website design for Better.

Products & Services

During our discovery phase we tested alternative rental packages to help refine the final product offer.

Brand Consultancy in Automotive Industry. Exhibition design for Better.
Brand Consultancy in Automotive Industry. Exhibition design for Better.
Brand Consultancy in Automotive Industry. Retail space for Better.
Brand Consultancy in Automotive Industry. Retail space for Better.

Spaces & Places

Through our interior ideation process we develop the exhibition space for the road show launch and then the retail outlet itself. Our ‘runway’ concept drives users to a central reservation to download the mobile app and get the great deals from Better.

Visit: Better