About us
We are a brand strategy and business consulting firm that transforms brands into strategic management tools to drive growth.
At Tangible, we work with business leaders to define their organisation’s purpose, and leverage that purpose to drive brand consistency across all brand touchpoints.
Our work is backed by research insights and data, helping business leaders to make informed decisions that will drive their business forward.
Who We Are
Process-driven, Research-backed.
Tangible has developed robust processes to allow for more objective decision-making. We model and test hypotheses with both internal and external stakeholders to ensure the brand and target audiences are aligned. Our Brand Pillar Framework™ and Brand Personality Framework™ support our hypotheses testing
Beyond Marketing & Communications
Tangible believes successful brands go beyond marketing and communications, so we align your brand with your business strategy and look for opportunities to deliver across Marketing & Communications, People & Culture, Products & Services and Spaces & Places.
PMC Certified, Here to Support.
As a Practising Management Consultant (PMC), Tangible helps clients through the application process to ensure projects move ahead. Tangible also enables swift reimbursement with clear project documentation.
Experts in Brand Development
From developing robust brand strategy frameworks and tools, to delivering actionable solutions across verbal and visual platforms, we know branding through and through.
Process-driven, Research-backed.
PMC Certified and Here to Support.
Our Story
Tangible Brand Consultants was founded in 2008 in Singapore, to elevate branding beyond marketing and communications.
Over the years, we’ve helped organisations of different scales leverage their brands as strategic management tools.
From start-ups to multinational corporations, from public to private sectors, our projects cover diverse industries that articulate business strategies to drive growth.
Our Values
What Guides Us
1Dig Deeper
We are curious, looking beyond the surface to discover what drives a business. Through in-depth research and stakeholder engagement, we gain deep understanding of strategic goals to deliver quality outcomes.
2Pursue Opportunities
With a solution-driven mindset, we actively explore diverse possibilities to provide fresh, tailored recommendations. Our robust frameworks and processes ensure our insights are data-driven and well-informed to allow you to make objective decisions.
3Do Right
We prioritise what’s best for our stakeholders, constantly seeking ways to add value. By offering thoughtful, research-backed guidance, we ensure effective outcomes while delivering responsible, rigorous work.
Our Team
Meet Our Founder
Charlie Scott
Founder
Project Leader
Charlie, our captain and founder, leads every project at Tangible. With nearly 30 years of industry experience, he brings sharp insight and strategic clarity to every project we work on and ensures each client receives his direct attention and expertise.
Founder
Project Leader
Charlie Scott, our captain and founder, leads every project at Tangible. With nearly 30 years of industry experience, he brings sharp insight and strategic clarity to every project we work on and ensures each client receives his direct attention and expertise.
Introducing the
Tangible Team
Love problem-solving?
Find out more about our career opportunities.
Our Partners
How We Work
The best ideas win, regardless of who presents them. You’ll see junior strategists leading client presentations and senior management conducting research interviews. Merit matters more than titles here.
Strategy and design don’t work in silos. We collaborate from the start because brand positioning without visual thinking creates gaps, and visual identity without strategic grounding falls flat. We communicate constantly, it’s how we ensure alignment.
We work hard during office hours, and then we enjoy the rest of our evenings. Rigorous research and strategic thinking require focus, and focus requires rest. You won’t find us responding to emails at midnight or burning out on client work.
How We Play
Career Opportunities
If you’re thoughtful, curious and want to do what’s right for people and their brands, you might like it here.
Senior Brand Designer
Lead and translate a broad range of inputs, from stakeholder interviews and user insights into creative outputs.
Junior Brand Designer
Gather user insights, design graphic elements and templates, and build visual systems for digital branding.
Junior Brand Consultant
Build your skills in strategic planning, brand development, research design and research execution.
