OWL: Singapore’s time-tested beverage brand

As an established Singapore coffee brand with over 50 years of heritage in roasting & blending coffee for consumers, Owl looked at rebranding to highlight its heritage values & reach out to a new generation of customers.

Visit: www.owl.com.sg

OWL Food Beverage Singapore Brochure OWL Food Beverage Singapore Branding OWL Food Beverage Singapore Brochure OWL Food Beverage Singapore Bus Stop Ad OWL Food Beverage Singapore Bus Stop Ad OWL Food Beverage Singapore Website

Marketing & Communications

We positioned Owl as a Straits Asian brand that’s Time Tested With Pride. The well-loved Owl logo was evolved, while communications highlighted authenticity through both the language and traditional visual elements such as Peranakan motifs. Tangible facilitated a workshop to plan the brand’s launch with communications partners.

OWL Food Beverage Singapore Launch Events

People & Culture

Materials to brief the trade on the new brand & new look product packaging were created for an event held at Singapore’s Jurong Bird Park.

OWL Food Beverage Singapore Packaging OWL Food Beverage Singapore Packaging OWL Food Beverage Singapore Packaging OWL Food Beverage Singapore Packaging OWL Food Beverage Singapore Packaging

Products & Services

The Owl brand’s portfolio was organised into themed ranges & new product opportunities were identified (new Kopitiam Roast range) using the Straits Asian region as inspiration. Tangible redesigned all of Owl’s packaging to carry its signature heritage & craftsman-like cues. Owl’s Kopitiam Roast range received a Singapore Packaging Star Award for 2011.

OWL Food Beverage Singapore Retail Interior OWL Food Beverage Singapore Menu OWL Food Beverage Singapore Retail Interior

Spaces & Places

Tangible developed a material sample board as part of our visual core elements. We then briefed the retail contractor to develop the retail concept for the Café.