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Next Hotel A new generation of Australian hotels, empowering customers through spaces, services & technology

Next Hotel

A new generation of Australian hotels, empowering customers through spaces, services & technology

Country
Australia
Industry
Hospitality
Year
2014

Hospitality Brand: NEXT Hotels vision is to be the next generation of business hospitality. So NEXT challenged themselves to deliver a more empowering user experience across three key areas; spaces, technologies & services. This meant reviewing the entire customer journey, pre, during & post stay to offer greater choice, flexibility & control.

Brand Consultancy in Hospitality Industry. Brochure for Next Hotel.
Brand Consultancy in Hospitality Industry. Corporate Identity for Next Hotel.
Brand Consultancy in Hospitality Industry. Hotel door signs for Next Hotel.
Brand Consultancy in Hospitality Industry. Logo design for Next Hotel.
Brand Consultancy in Hospitality Industry. Mobile for Next Hotel.
Brand Consultancy in Hospitality Industry. Signage for Next Hotel.
Brand Consultancy in Hospitality Industry. Product Interface for Next Hotel.

Marketing & Communications

The name ‘NEXT’ set an expectation that the hotel will present new ideas & experiences for guests & Tangible ensured that this was delivered through the visual & verbal identity system.

The visual system was inspired by many of the art movements of the early 20th Century that challenged conventional artistic wisdom and created new representations of art what art could be. We used this as our inspiration to create a visual language that was a ‘cool look’ for a business hotel but also had an underlying spirit of creativity and innovation.

For more informative communications, a carefully curated set of visual elements arranged help guests navigate content. ‘Call outs’ of room features give a sense of informality and originality to the neutral layouts.

Brand Consultancy in Hospitality Industry. Launch for Next Hotel.

People & Culture

Tangible developed the launch theme for the very first ‘NEXT’ branded hotel in Brisbane. Rather than develop a launch concept for a single event we developed a theme that could be translated into pre-launch, launch and post- launch activities and set the delivery expectation for the brand moving forward.

Visit: Next Hotel