Home Nursing Foundation: The compassion to embrace less fortunate patients with all-round support

HNF is a charitable organisation, offering home nursing services to patients who cannot afford the medical fees. HNF wanted to reposition to become more relevant within the changing medical landscape of Singapore. Moving forward, HNF saw the opportunity to offer ‘all-round support’, which meant providing & coordinating services that went beyond nursing care in the home.

Visit: www.hnf.org.sg

Home Nursing Foundation Health Healthcare Singapore Logo Home Nursing Foundation Health Healthcare Singapore Brochure Home Nursing Foundation Health Healthcare Singapore Website Mobile App Home Nursing Foundation Health Healthcare Singapore Logo Reception

Marketing & Communications

Tangible redrew the HNF identity to reflect the idea of ‘all-round support’ and capture the commitment nurses make to HNF. It was a happy coincidence that the symbol reminded some of the very first HNF logo, which also depicts a warm embrace. A visual & verbal toolkit was developed to help explain the expanded role of HNF and encourage volunteers & donors to come forward. The ‘mosaic’ design element represents HNFs role & its multi-faceted offer.

Home Nursing Foundation Health Healthcare Singapore People Launch Home Nursing Foundation Health Healthcare Singapore People Patient 01 Home Nursing Foundation Health Healthcare Singapore People Patient 02 Home Nursing Foundation Health Healthcare Singapore People Patient 03

People & Culture

It was through the nurses’ participation in the design of their uniforms that our branding project had the most impact with frontline staff. Getting the nurses involved in the process helped them associate the uniforms with the service expectations the brand positioning called for.

Home Nursing Foundation Health Healthcare Singapore Services Patient 01 Home Nursing Foundation Health Healthcare Singapore Services Patient 03 Home Nursing Foundation Health Healthcare Singapore Services Patient 02

Products & Services

Tangible helped to organise HNF’s offer into three service areas: ‘Physical well-being’ (which includes home medical & home nursing care), ‘Emotional well-being’ & ‘Practical & lifestyle support’ (a.k.a. social support). By creating this framework, we could then ideate new initiatives that fulfilled HNF’s purpose. Ideas included identifying partners & volunteers to enhance the HNF offer, like engaging school groups as ‘Befrienders’. Other ideas like extending patient hotline hours and shift work for nurses, would increase availability of nurses without overloading them.

Home Nursing Foundation Health Healthcare Singapore Exhibition 02 Home Nursing Foundation Health Healthcare Singapore Exhibition 01 Home Nursing Foundation Health Healthcare Singapore Launch 02 Home Nursing Foundation Health Healthcare Singapore Launch 01

Spaces & Places

One of the key milestones of the project was a touring exhibition of the history & role of HNF in Singapore’s development. Tangible supported the exhibition designers by providing all the visual assets & communication system required for this landmark exhibition.