With the launch of our new offer - Tangible Change - we’re celebrating the ‘awkward squad’! Disruptors who believe things should be different, that we should change our behaviour and adapt to better ways of doing stuff... Well, we’re celebrating the ones that were right!
Firstly, it’s worth defining what we mean by disruption rather than simple innovation. Innovation usually makes an existing offer better, cheaper or faster, whereas disruption turns an industry on its head by offering customers something that previously didn’t exist. So here are five top tips to disrupt your industry.
1. Find an existing trend and make it better.
Facebook wasn’t the first social media platform (remember ‘MySpace’). But they saw that people wanted an exclusive network, so initially, they only allowed college students… and the rest is history. When you notice a trend starting, leverage it by expanding on it or improving it.
2. Give it away for free.
Many disruptive businesses start out as free services. Skype transformed global voice communication, and you may have never spent anything. Spotify, Facebook? You don’t pay that company a monthly fee unless you’re running ads. Twitter, Google? Imagine if you had to pay for all those searches? Disruptive businesses grow by virtue of their price point: Then they reverse-engineer the business model in order to arrive at profitability.
3. Make complex simple.
No-one likes complexity, so if you can transform a convoluted process, system or method into a simple and seamless experience, you win. Apple did this with computing and PayPal did this with payments.
4. Put customer service at the centre of everything.
I bet you can remember the last time you had great customer service? While dozens of businesses pay lip service to great customer service, only a relatively small number live by it. Take Zappos, for instance, these guys turned an impersonal world of e-commerce into an engaging and human experience. If you can turn an unfriendly industry on its head by injecting awesome customer service into the mix, you’ll bring the entire niche crawling to your door.
5. Go mobile – Duh
The no-brainer is that any industry that hasn’t “gone mobile” is either ready for disruption or death. The reason is that nearly everyone is hooked to a mobile device. People are clearly addicted to their mobiles so if you’re not prepared to take advantage of it then you probably will not disrupt anything unless you can disrupt mobile itself… Now there’s a thought!
Read more: Guide to 12 Disruptive Technology Examples
- Uber pool - car sharing
- UberCARGO - cargo delivery
- Uber Eats - food delivery
- UberRUSH - bicycle delivery