Events & Exhibition Brands: Cityneon is a global leader in the creation of iconic experiences. Cityneon has developed the creative capabilities, strategic partnerships and financial reputation to deliver breadth and scale. From Formula One to World Expos and Olympic Games, Cityneon has the ambition to reshape the world of experience.
With the creative driver of ‘Standing on the shoulders of giants’, Tangible leveraged the world class brands Cityneon proudly call partners. We redesigned the brand identity, including the visual and verbal core elements. Every touch-point communicates the scale, sophistication and ambition of the business. We used a dark colour palette, highlighted with gold to create a luxuriant language you would expect from such an ambitious business.
Tangible redefined the focus areas for the business to: Events & Exhibitions, Thematic Attractions, Interior Architecture and IP Experiences. This ensured the full range of Cityneon’s capabilities could be easily explained. We also reviewed the brand endorsement system for Victory Hill; a wholly owned subsidiary of Cityneon.
One of the drivers behind the rebranding project was Cityneon’s move to their new, fully owned, Corporate Headquarters in Singapore. Tangible developed concept boards for the interior design and worked with the signage manufacturer to bring the branded building to life.