The visual and verbal identity of Beauty and Butter changed dramatically after research confirmed that the brands target audience wanted a comforting experience. Gone was the acid yellow colour scheme and stencilled graphic elements. In came a modern butter yellow, calm grey and heart-shaped monogram ‘B’ to communicate the brands focus on giving customers ‘a reason to smile’.
Tangible created a series of visual interior design concepts to test with different target audiences. Each concept was driven by a different target audience need state. The results helped convince management of an appropriate interior design and personality for the refreshed brand.
Photos by: Jean Yu
Visit: Beauty & Butter