AllsWell: A new definition for AllsWell

AllsWell, known for their beverages based on traditional ingredients & double-boiled recipes, wanted to strengthen their brand and diversify into other product categories with growth potential.


AllsWell Food Beverage Singapore Business Card AllsWell Food Beverage Singapore Website AllsWell Food Beverage Singapore Brochure

Marketing & Communications

Tangible developed a refreshed identity together with a visual & verbal system that repositioned AllsWell beyond traditional Asian drinks into beverages that embraced nature’s goodness (coming soon). ‘The Goodlife Company’ then became the tagline for this new brand. “On-brand” communications activities & a launch roadmap were also defined.

AllsWell Food Beverage Singapore People Workshop

People & Culture

Part of our branding work was to help the AllsWell team focus their product development efforts in clearly defined areas with growth potential – using a clearly defined master-brand & product portfolio to help them evaluate new product development.

AllsWell Food Beverage Singapore Packaging 01 AllsWell Food Beverage Singapore Packaging Print Ad AllsWell Food Beverage Singapore Packaging 02

Products & Services

We helped AllsWell define its future product portfolio using consumer segment & industry research insights to identify categories with growth potential. Now clearly defined product platforms help focus product development efforts for different segment needs. After the category and segmentation work, Tangible  repositioned & refreshed the packaging design for AllsWell’s Traditional Beverages range to broaden its appeal to a younger audience.

AllsWell Food Beverage Singapore Exhibition 01 AllsWell Food Beverage Singapore Exhibition 02

Spaces & Places

Opportunities to build brand visibility in channels were identified & Tangible developed point of sale materials for the refreshed Asian range of products to announced that AllsWell had evolved.