AllsWell, known for their beverages based on traditional ingredients & double-boiled recipes, wanted to strengthen their brand and diversify into other product categories with growth potential.
Marketing & Communications
Tangible developed a refreshed identity together with a visual & verbal system that repositioned AllsWell beyond traditional Asian drinks into beverages that embraced nature’s goodness (coming soon). ‘The Goodlife Company’ then became the tagline for this new brand. “On-brand” communications activities & a launch roadmap were also defined.
People & Culture
Part of our branding work was to help the AllsWell team focus their product development efforts in clearly defined areas with growth potential – using a clearly defined master-brand & product portfolio to help them evaluate new product development.
Products & Services
We helped AllsWell define its future product portfolio using consumer segment & industry research insights to identify categories with growth potential. Now clearly defined product platforms help focus product development efforts for different segment needs. After the category and segmentation work, Tangible repositioned & refreshed the packaging design for AllsWell’s Traditional Beverages range to broaden its appeal to a younger audience.
Spaces & Places
Opportunities to build brand visibility in channels were identified & Tangible developed point of sale materials for the refreshed Asian range of products to announced that AllsWell had evolved.