Hotel Branding: The Ascott Limited asked Tangible to articulate a new hotel concept Lyf; a co-living, co-working concept designed for and managed by millennials who wish to experience destinations as a local. Lyf creates a community, connecting guests with fellow travellers and change makers.
Tangible developed the brand proposition and attributes before creating a logo. The name emerged as the favourite from a shortlist and the script logotype expressed the informality of the offer and the continuous line reflects the journey of ‘Lyf’.
Photos by: Soh Ee Shaun