contact //

Times Travel Creating a segment retail brand to fulfil the needs of travellers

Times Travel

Creating a segment retail brand to fulfil the needs of travellers

Country
Singapore
Industry
Lifestyle
Year
2009

Retail Brands: Times the Bookstore wanted to develop a retail brand aimed at the travel segment. It needed to borrow heavily from their main high street brand but would be tailored to the needs of travellers.

Brand Consultancy for Lifestyle Industry. Signage for Times Travel.

Marketing & Communications

A visual identity was developed to create credibility for Times within the travel segment. By leveraging the brand identities of publications such as Newsweek & The Economist on the fascia, Times Travel instantly achieved a credible image. In-store signage & messaging system were also developed.

Brand Consultancy for Lifestyle Industry. Retail space for Times Travel.

Spaces & Places

The store concept and product offer was briefed to the interior design team, to develop a scheme, which was part of the tendering process for Changi Airport’s Terminal 3.

Visit: Times Travel