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Ramon Aboitiz Foundation Inc. A leading Philippines family foundation that looks at the big picture

Ramon Aboitiz Foundation Inc.

A leading Philippines family foundation that looks at the big picture

Industry
Non-profit
Year
2010

Non-profit Branding: With its diverse range of activities, Ramon Aboitiz Foundation Inc (RAFI) faced a challenge in communicating what it did in a clear & simple manner. We helped translate its philosophy “Touching People, Shaping the Future” into a compelling brand promise that also reinforced its image as a comprehensive social development partner for communities, government agencies & other NGOs.

Brand Consultancy in Non-profit Industry. Brochure for RAFI.
Brand Consultancy in Non-profit Industry. Website design for RAFI.

Marketing & Communications

We refreshed the brand’s visual & verbal identity, & a communications system implemented to promote consistency at both corporate & operational levels. The website was re-designed to incorporate a flexible menu system that allowed users to search for the Foundation’s offering by area of activity or by capability.

Brand Consultancy in Non-profit Industry. Launch of RAFI.

People & Culture

Workshops were conducted to engage staff in using the brand promise to ideate future programmes & initiatives to strengthen internal capabilities.

Brand Consultancy in Non-profit Industry. Logo design for RAFI.

Products & Services

10 areas of activities were consolidated into 5 strategic areas of focus & branded initiatives were more closely aligned with the master-brand.

Visit: Ramon Aboitiz Foundation Inc.