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Insular Philippines first, largest and only mutual life insurance company

Insular

Philippines first, largest and only mutual life insurance company

Year
2010

Financial Services Brand: Insular Life, a mutual life insurance company based in the Philippines, decided to review their brand as part of their centennial celebration in 2010. With a 100 years of honoring its commitments, there was an opportunity to apply its experience to help Filipinos plan ahead at every stage in their lives.

Brand Consultancy in Financial Services Industry. Brand Guidelines for Insular.
Brand Consultancy in Financial Services Industry. Brochure for Insular.
Brand Consultancy in Financial Services Industry. Logo design for Insular.

Marketing & Communications

The Insular brand-name was used to position the company as a financial services group & link up subsidiary businesses that complement its Life Insurance core offering. The Guardian Eagle logo expresses the brand’s role in looking out for its customers & references the original logo from 1910.’ Insular’s website was designed to provide a clearer way to organise products.

Brand Consultancy in Financial Services Industry. Launch of Insular.

People & Culture

Delivering the brand required agents & full-time staff to work together & serve a common customer. To align them with the brand, an internal launch event concept, key messages & a brand book were developed for Insular’s anniversary day.

Brand Consultancy in Financial Services Industry. Brochure for Insular.

Products & Services

Workshops with the Insular team refined the yearly planning cycle initiatives & identified new ones. The key output was a new approach to selling based on life-stage. This involved identifying gaps in the current product portfolio & training agents to sell by life stage needs.

Brand Consultancy in Financial Services Industry. Retail space for Insular.
Brand Consultancy in Financial Services Industry. Retail space for Insular.
Brand Consultancy in Financial Services Industry. Retail space for Insular.

Spaces & Places

Tangible developed a regional office interior design scheme to maximize operational space & provide a consistent experience for stakeholders.

Visit: Insular