Rendezvous Hotels underwent a re-positioning exercise to better define its brand promise, thereby streamlining the quality of its offer across its network in Asia Pacific region. The brand promise helped align the properties, their products & experiences to better reflect a hotel offering contemporary Asian elegance for productive business.
Marketing & Communications
A refreshed identity was developed, ‘The Dragon Stroke’ to reflects the elegant contemporary Asian aspiration. A visual core elements tool-box was then applied to all its properties, including the upgrading of existing properties so that the brand can be consistently represented in its entire portfolio
People & Culture
The new brand promise was used to unite & align all senior staff, & also served as a tool for the review & development of new product & service ideas.
Products & Services
The new brand promise was used to drive product & service innovation, ensuring that there is a pipeline of offers that can help deliver to the new brand promise.
Spaces & Places
Tangible develop a signage system that spanned all the way from exterior signs to door numbering.