Rendezvous Hotel: Asian elegance enhancing business travel

Rendezvous Hotels underwent a re-positioning exercise to better define its brand promise, thereby streamlining the quality of its offer across its network in Asia Pacific region. The brand promise helped align the properties, their products & experiences to better reflect a hotel offering contemporary Asian elegance for productive business.


Rendezvous Hotel Singapore Branding Rendezvous Hotel Singapore Website Rendezvous Hotel Singapore Brochure

Marketing & Communications

A refreshed identity was developed, ‘The Dragon Stroke’ to reflects the elegant contemporary Asian aspiration. A visual core elements tool-box was then applied to all its properties, including the upgrading of existing properties so that the brand can be consistently represented in its entire portfolio

Rendezvous Hotel Singapore Launch Events

People & Culture

The new brand promise was used to unite & align all senior staff, & also served as a tool for the review & development of new product & service ideas.

Rendezvous Hotel Singapore Brochure Rendezvous Hotel Singapore Bath Amenities

Products & Services

The new brand promise was used to drive product & service innovation, ensuring that there is a pipeline of offers that can help deliver to the new brand promise.

Rendezvous Hotel Singapore Signage Rendezvous Hotel Singapore Signage Rendezvous Hotel Singapore Signage

Spaces & Places

Tangible develop a signage system that spanned all the way from exterior signs to door numbering.