Conversations@Tangible

Successfully sustainable brands

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Waste & Subaru:

Following a 2002 zero-waste edict from the president of Subaru’s Japanese parent company; Fuji Heavy Industries, Subaru transformed its automotive assembly plant in Lafayette, Indiana into the first zero-landfill factory in the US. Subaru’s kaizen philosophy of continuous improvement involves all employees in the process, offering cash & other rewards for suggestions that improve vehicle quality, safety or environmental stewardship.

As a result, the company has lowered waste generation by 60% since 2000. Production of each vehicle generates about 240 pounds of waste; in 2016, Subaru recycled almost 94 million pounds of material, including 80 million pounds of metal.

 Read more:

The Zero Waste Factory

Water Stewardship & Coca-Cola:

Coke has initiated extensive water conservation efforts & become a leading water stewardship advocate, encouraging other companies to learn from their best practices. Key learning includes:

Name & define each tactic with measurable goals. 
For example: By 2020, improve water efficiency in manufacturing operations by 25%, compared with 2010.

Partnering for Maximum Impact.
Coke knows that partnership is key to success, so they have partnered with other companies & NGOs to maximize benefits in the watersheds in which they operate.

Think beyond the fence. 
In addition to efforts within their corporate system, Coke looks beyond their fence to amplify their impact. On World Water Day 2016 they announced a commitment to establish 10 corporate partnerships by 2017 that engage local communities, government & business partners to expand sustainability in local watersheds across the United States.

Read more:

4 Lessons on Corporate Water Stewardship Inspired by Coca-Cola