Vivant Corporation
Energy and Utilities Branding: Your reliable partner delivering excellence across power and water, for our changing world
Vivant Corporation (VVT) is a conglomerate based in the Philippines, operating across power generation, distribution, and retail supply. Focused on enhancing daily life through industry excellence, Vivant is expanding into the water value chain.
With this change, Tangible was brought on board to take on the role of Corporate Branding in Energy and Utilities to harmonise Vivant's corporate mission, vision, and values, with their newly defined strategic direction.
Marketing & Communications
Tangible developed a cohesive system encompassing visual and verbal core elements, showcasing their commitment and emphasis on sustainability. Tangible also conducted a brand communications workshop to identify more effective ways to communicate the Vivant brand to key stakeholders including other businesses, banks, and government entities.
People & Culture
Tangible developed a set of comprehensive brand attributes designed to guide not only the organisational behavior but also the key messages communicated across all levels of the company. These attributes were crafted with the goal of ensuring consistent and cohesive brand communication, both internally and externally, among all stakeholders.
By establishing a clear set of values and principles, these brand attributes serve as a framework for decision-making, employee behavior, and customer interactions, aligning every aspect of the business with the core brand identity. Internally, they help create a unified culture by setting expectations for how employees should conduct themselves, interact with one another, and represent the brand. Externally, these attributes inform how the brand communicates with customers, partners, and the broader market, ensuring that messaging remains aligned with the brand’s mission, vision, and values.
This approach fosters trust and consistency, as stakeholders—whether employees, customers, or partners—can expect clear, authentic, and unified communications from the brand at every touchpoint. Ultimately, the brand attributes developed by Tangible provide a solid foundation for ongoing brand management, helping the organisation maintain clarity and focus as it evolves and grows.
Products & Services
Tangible created various brand architecture models to examine different approaches for organising Vivant’s vast offerings, with an additional focus on water. Eventually, Tangible came up with a brand architecture model that allows flexibility for expansion into different industries.
Spaces & Places
Tangible advised Vivant on the interior design of their reception and office experience of their new headquarters in Manila.
